India
Amount:
EaseMyTrip started its journey in 2008 by focusing on the B2B2C (business to business to customer) distribution channel, giving travel agents access to our platform for booking domestic airline tickets. This approach caters to the offline travel market in India. In 2011, we expanded into the B2C (business to customer) channel to serve the travel needs of the growing Indian middle class. Our B2B2C and B2C presence allowed us to launch the B2E (business to enterprise) channel in 2013, aiming to provide comprehensive travel solutions for corporations. Operating through these three channels gives us a diverse customer base and a broad distribution network. We offer customers the advantage of no-convenience fees, meaning you won’t pay any service charges when there are no alternative discounts or promotional coupons applied. Our pricing model is designed to avoid hidden costs that could increase the final amount payable. We believe our brand strength, service quality, user-friendly websites (www.easemytrip.com and www.easemytrip.in), and our mobile apps (EaseMyTrip for Android and iOS), along with our customer-focused approach and effective marketing, have helped us secure substantial market share in India's domestic airline ticket sector. In Fiscal 2019, we were recognized by GoAir and SpiceJet as top travel partners based on revenue and passenger volume. Our brand strength has significantly grown over the years.
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